How do I know if I have Google Analytics 4?

In the vast world of web analytics, Google Analytics 4 has emerged as a powerful tool for understanding user behavior online.

For website owners and content managers, knowing if they are using this latest version is essential to optimizing their online presence.

In this detailed guide, we'll explore step-by-step how to determine if your website is integrated with Google Analytics 4.

From checking the tracking code to identifying the specific version, we'll guide you through the process to make sure you're using the latest and most advanced Google Analytics technology.

1. Tracking code confirmation

Checking the tracking code is a crucial first step in determining whether your site is using Google Analytics 4.

A tracking code is a series of specific characters inserted into the source code of your website that allows Google Analytics to collect data about traffic and user behavior.

To check if Google Analytics 4 tracking code is installed on your site, follow these steps:

• Access the source code of your website: You can easily do this by using your web browser's "View Source" feature or by using developer tools such as Inspect Element in Google Chrome.
• Find the Google Analytics tracking code: When you're in the source code of your site, use the search function (Ctrl + F in most browsers) to search for relevant terms such as "Google Analytics" or "UA" followed by a series of numbers, which represent ID card tracking.
• Identifies the tracking code format: For Google Analytics 4, the tracking code may be displayed in a different format than previous versions. Look for specific references to "GA4" or "G-XXXXXXXXXX", where "XXXXXXXXXXXX" is your unique tracking ID.

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2. Exploring Google Analytics settings

In addition to checking the tracking code in your site's source code, it's important to investigate your Google Analytics account settings to confirm if you're using Google Analytics 4.

Here are some additional steps you can take to complete this check:

• Access your Google Analytics account: Log in to your Google Analytics account and go to the administrative view.
• Explore the Properties and Settings section: In the admin view, find the Properties section and select the property that corresponds to the website you are checking.
• View property information: Within your entity settings, look for specific details about the version of Google Analytics you're using. In the advanced settings or data collection section, you should be able to find clear references to Google Analytics 4 or GA4.
• Check your tracking settings: In addition to your Google Analytics version, you can also review your tracking settings to confirm what data is being collected and how events and goals are being set up on your website. The presence of GA4-specific options in these settings is another indication that you are using this version.

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3. Version identification on the toolbar

Another convenient way to determine if your website is using Google Analytics 4 is to use a tool like Google Tag Assistant.

This browser extension provides a detailed view of the tracking tags on your website and allows you to quickly identify which versions of Google Analytics are being used.

Follow these steps to use Google Tag Assistant and check for the presence of Google Analytics 4:

1. Install Google Tag Assistant: If you don't already have the extension installed, you can download it from the Chrome Web Store and install it in your Chrome web browser.
2. Activate Google Tag Assistant: Once installed, activate the extension by clicking on the Tag Assistant icon in the browser toolbar.
3. Go to your website: Visit the page on your website that you want to verify to ensure that Google Tag Assistant can analyze the tracking tags present.
4. Run the analysis: In the Google Tag Assistant interface, click the "Analyze Page" button to have the extension scan and analyze all tracking tags on your site.
5. Check the results: Once the analysis is complete, Google Tag Assistant will display a list of all tracking tags detected on your website, including those related to Google Analytics. Look for specific references to Google Analytics 4 or GA4 to confirm that your site is using this version.

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4. Review of reports and data

Along with checking your tracking code and exploring your Google Analytics account settings, another effective way to determine if you're using Google Analytics 4 is to review the reports and data available in your account.

Google Analytics 4 has a revamped user interface and offers new metrics and dimensions for analyzing user behavior on your website.

Here are some additional steps you can take to review your reports and data and confirm that you are using Google Analytics 4:

1. Explore standard reports: Log in to your Google Analytics account and go to the reports section. See if the data presentation and available reports are in line with the features of Google Analytics 4. For example, Google Analytics 4 focuses more on events and users instead of sessions and page views as in previous versions.
2. Check out the measurements and dimensions available: Google Analytics 4 introduces new metrics and dimensions that allow you to get more detailed information about user behavior, such as conversion events and advanced audience segmentation. If you find these metrics and dimensions in your reports, it's a clear sign that you're using Google Analytics 4.
3. Check the real-time data view: Google Analytics 4 offers a more robust view of real-time data than previous versions. If you notice a significant improvement in the accuracy and speed of real-time data compared to previous experiences, you are probably using Google Analytics 4.

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5. Check with your hosting provider

In some cases, your hosting provider may have automatically integrated Google Analytics 4 into your website during initial setup or as part of their additional services.

Checking with your hosting provider is another effective way to verify that you are using Google Analytics 4. Here are some additional considerations when contacting your hosting provider:

1. View vendor documentation: Many hosting providers offer detailed documentation about the services and features they include in their plans. Please review the documentation provided by your service provider to determine if Google Analytics 4 is included as part of their standard services or offered as an optional integration.
2. Contact technical support: If you are unsure whether your website is set up with Google Analytics 4, please contact your hosting provider's support team. Provide specific details about your website and ask if Google Analytics 4 is installed and configured in your account.
3. Explore hosting control panels: Some hosting providers offer custom control panels where you can access additional tools and settings for your website. Explore available dashboards to see if there are options related to Google Analytics 4, or you can access analytics reports directly from your hosting provider's dashboard.

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Conclusion:

In short, knowing if your website is using Google Analytics 4 is essential to understanding and optimizing the online performance of your business or project.

Throughout this guide, we've explored different ways to verify the presence of Google Analytics 4 on your site, from checking the tracking code to checking with your hosting provider.

Using these strategies, you can effectively confirm that you are using the latest version of this powerful analytics tool.

Importantly, Google Analytics 4 represents a significant evolution in the way user data is collected, processed and analyzed online.

With advanced features such as improved event tracking, audience segmentation and integration with Google Ads, Google Analytics 4 offers a more complete and detailed view of user behavior on your website.

In addition, it is important to be aware of other versions of Google Analytics, such as Universal Analytics, that may be used on some websites.

If you find yourself using an older version, consider upgrading to Google Analytics 4 to take advantage of all the new features and improvements available.

Ultimately, by ensuring Google Analytics 4 is installed and properly configured on your website, you'll be equipped with the information you need to make informed decisions about marketing, measuring performance, and optimizing your online presence.

Do not hesitate to take full advantage of this powerful analytical tool to increase the success of your online project!